For the “Canned for the Lake” campaign, F8 conceived and developed a series of six brief ads for West O Beer. The length of each video was 0:15 seconds for two reasons – first, the ads would work well independently when used on social media sites and digital advertising platforms such as Hulu or YouTube – and second, the ads could be paired together in ten different combinations to form traditional 0:30-second television spots. The series was a huge hit with both the client and their audience.
