Peanut M&Ms and Doug McDermott

By June 20, 2014Marketing, Video

Genius viral video marketing

“When one pro basketball prospect plays 99 amateurs in H-O-R-S-E, you get spectacular trick shots—and proof why only one in 100 peanuts is lucky enough to become an M&M’S® Peanut.”

This genius bit of very fun viral video marketing is expertly executed, providing loads of entertainment and interest with a soft sell and plenty of subtle brand mentions.