Absolute marketing perfection
This ad has so much of what makes for great television advertising! First, it pulls you in with great visuals and compelling story. As the ad develops, the music builds—and we find ourselves sitting on the edge of our seats, drawn in deeper, beginning to wonder where the story will take us. This indicates that the hook has been set. We’re really paying attention now! A well-executed conclusion leaves us feeling uplifted, excited, and proud. The soft-sell closing feels genine and meaningful rather than force-fed, and we (modern, sophisticaed audience that we are) certainly need more of that kind of advertising to appreciate!