Yoga Okoboji

During the construction of her brand new studio, owner Janine Gustafson approached us to develop a completely re-imagined brand presence for Yoga Okoboji. The new logo depicts the initials Y and O, while also representing fire and water; it appears to be Eastern-inspired; and it can be interpreted as a yoga pose. The new brand colors remain gender-neutral, exciting, and welcoming; they emphasize fire, water, and energy. The clean, modern, dynamic website was developed to complement the brand new studio space, and a collection of print items were designed to further the reach of the brand.

• Logo Design
• Website Design
• Brand Development
• Print Design
• Print Fulfillment